There are 149 gyms in Dane County, Wisconsin. The average one runs 15.9 employees on $281,879 of annual payroll, which implies about $704,698 a year in revenue ($58,725/month) — and means a typical gym there can sustain roughly $8,809 a month in rent.
Source: US Census County Business Patterns 2023, NAICS 713940 ·
Dane County, Wisconsin
Figures marked measured come straight from Census.
Revenue applies a 40% labour-cost ratio and rent a 15% ceiling —
both stated so you can disagree and redo the maths.
Is this market growing?
Gyms in Dane County went from 131 in 2019 to 149 in 2023 (+13.7%).
Direction: growing — an official annual count, not an estimate.
Questions people ask
How many gyms are there in Dane County?
US Census County Business Patterns recorded 149 gyms with paid employees in Dane County, Wisconsin in 2023.
How much revenue does a gym in Dane County make?
About $704,698 a year, or $58,725 a month. That is derived from $281,879 of average annual payroll and a 40% labour-cost ratio typical of this industry — it is an informed benchmark, not measured revenue.
How much rent can a gym in Dane County afford?
Around $8,809 a month. Industry practice keeps rent at or below 15% of revenue for this business type; above about 15% the failure rate climbs sharply.
How many people does a gym in Dane County employ?
15.9 on average, across 2,375 people employed by gyms in the county.
Is the gym market in Dane County growing?
Gyms in Dane County went from 131 in 2019 to 149 in 2023 (+13.7%).