Answered with US Census payroll data for your business type — not an AI guess. Free, no signup.
RENT CEILING: $6,637/month
Based on what the average coffee shop in this county earns, $6,637/month is the most rent this location can carry. Add the asking rent to get a direct verdict. 8 competitors found nearby.
Coffee shop · Dane County, Wisconsin, United States · generated 2026-08-15 21:26 UTC
The economics
What the average operator here does
Establishments in county measured
155
Employees each measured
13
Annual payroll each measured
$254,877
Implied annual revenue assumed ratio
$796,492
Rent this area can carry assumed ratio
$6,637/mo
US Census County Business Patterns 2023, NAICS 722515
Is this category growing here?
Coffee shops grew from 105 in 2019 to 155 in 2023 (+47.6%).
Direction: expanding · US Census County Business Patterns,
an official annual count of establishments.
Who you would be competing with
8 coffee shops
within 1.6 km.
Cafe Domestique-WestStarbucksColectivo CoffeeThe Bean and Creamery at Four Lakes MarketEVP Coffee University BayBarriques - UniversityAncora Cafe + BakeryBarriques - Monroe St
Source: OpenStreetMap tag database (Overpass). Coverage is community-maintained and thinner than Google Maps — treat this as a floor on the
real count, not a census of it.
Who lives here
Tract population
6,188
Median household income
$41,098
Median age
23.7
Households
2,693
US Census ACS 5-Year 2022, tract level
What this report cannot tell you
Revenue is inferred from payroll using a 32% labour-cost assumption (coffee shops & snack bars); it is not measured revenue.
Figures describe the average existing operator in Dane County (2023 data, 155 establishments) — not a specific unit.
Nobody has walked this street. Visibility, the state of the unit, parking, which side of
the road gets the morning sun — all of it decides outcomes and none of it is in this data.
Census business data runs about two years behind. It answers whether this market is
structurally healthy, not what opened last month.