Answered with US Census payroll data for your business type — not an AI guess. Free, no signup.
RENT CEILING: $10,864/month
Based on what the average restaurant in this county earns, $10,864/month is the most rent this location can carry. Add the asking rent to get a direct verdict. 7 competitors found nearby.
Restaurant · Middlesex County, New Jersey, United States · generated 2026-08-15 21:28 UTC
The economics
What the average operator here does
Establishments in county measured
660
Employees each measured
14.6
Annual payroll each measured
$417,177
Implied annual revenue assumed ratio
$1,303,679
Rent this area can carry assumed ratio
$10,864/mo
US Census County Business Patterns 2023, NAICS 722511
Is this category growing here?
Restaurants held roughly steady from 642 in 2019 to 660 in 2023 (+2.8%).
Direction: stable · US Census County Business Patterns,
an official annual count of establishments.
Who you would be competing with
7 restaurants
within 1.6 km.
Red RobinKoy Turkish RestaurantLa China PoblanaThe Twisted CrabIHOPDenny'sColonial Diner
Source: OpenStreetMap tag database (Overpass). Coverage is community-maintained and thinner than Google Maps — treat this as a floor on the
real count, not a census of it.
Who lives here
Tract population
4,066
Median household income
$114,598
Median age
43
Households
1,529
US Census ACS 5-Year 2022, tract level
What this report cannot tell you
Revenue is inferred from payroll using a 32% labour-cost assumption (full-service restaurants); it is not measured revenue.
Figures describe the average existing operator in Middlesex County (2023 data, 660 establishments) — not a specific unit.
Nobody has walked this street. Visibility, the state of the unit, parking, which side of
the road gets the morning sun — all of it decides outcomes and none of it is in this data.
Census business data runs about two years behind. It answers whether this market is
structurally healthy, not what opened last month.