Answered with US Census payroll data for your business type — not an AI guess. Free, no signup.
RENT CEILING: $5,841/month
Based on what the average coffee shop in this county earns, $5,841/month is the most rent this location can carry. Add the asking rent to get a direct verdict. 3 competitors found nearby.
Coffee shop · Union County, New Jersey, United States · generated 2026-08-15 21:37 UTC
The economics
What the average operator here does
Establishments in county measured
169
Employees each measured
11
Annual payroll each measured
$224,302
Implied annual revenue assumed ratio
$700,943
Rent this area can carry assumed ratio
$5,841/mo
US Census County Business Patterns 2023, NAICS 722515
Is this category growing here?
Coffee shops grew from 140 in 2019 to 169 in 2023 (+20.7%).
Direction: expanding · US Census County Business Patterns,
an official annual count of establishments.
Who you would be competing with
3 coffee shops
within 1.6 km.
Track 5 CoffeeStarbucksCafe Teasia
Source: OpenStreetMap tag database (Overpass). Coverage is community-maintained and thinner than Google Maps — treat this as a floor on the
real count, not a census of it.
Who lives here
Tract population
6,052
Median household income
$149,613
Median age
46.8
Households
2,559
US Census ACS 5-Year 2022, tract level
What this report cannot tell you
Revenue is inferred from payroll using a 32% labour-cost assumption (coffee shops & snack bars); it is not measured revenue.
Figures describe the average existing operator in Union County (2023 data, 169 establishments) — not a specific unit.
Nobody has walked this street. Visibility, the state of the unit, parking, which side of
the road gets the morning sun — all of it decides outcomes and none of it is in this data.
Census business data runs about two years behind. It answers whether this market is
structurally healthy, not what opened last month.