Will this location work?

Answered with US Census payroll data for your business type — not an AI guess. Free, no signup.

RENT CEILING: $9,789/month

Based on what the average restaurant in this county earns, $9,789/month is the most rent this location can carry. Add the asking rent to get a direct verdict. 36 competitors found nearby.

Restaurant · Union County, New Jersey, United States · generated 2026-08-15 21:27 UTC

The economics

What the average operator here does
Establishments in county measured	514
Employees each measured	12.9
Annual payroll each measured	$375,895
Implied annual revenue assumed ratio	$1,174,672
Rent this area can carry assumed ratio	$9,789/mo

US Census County Business Patterns 2023, NAICS 722511

Is this category growing here?

Restaurants held roughly steady from 478 in 2019 to 514 in 2023 (+7.5%).

Direction: stable · US Census County Business Patterns, an official annual count of establishments.

Who you would be competing with

36 restaurants within 1.6 km.

Mr J's One Walnut Ambeli Greek Emma's Pizza Teaspoon Cafe Sushi Time 898 Il Gabbiano Bistro Italiano Taormina Ristorante Star of India Restaurant Messy Tessy's Kitchen Cranford's Best Bagels and Deli Big Apple Pizza Hunan Wok Avenue East Middle Eastern Food Dim Sum River and Rail Siam Inn Bel Giardino Garlic Roase Lydias Hayaku Japanese Hibachi Marinos Mizu Sushi

Source: OpenStreetMap tag database (Overpass). Coverage is community-maintained and thinner than Google Maps — treat this as a floor on the real count, not a census of it.

Who lives here

Tract population	6,052
Median household income	$149,613
Median age	46.8
Households	2,559

US Census ACS 5-Year 2022, tract level

What this report cannot tell you

Revenue is inferred from payroll using a 32% labour-cost assumption (full-service restaurants); it is not measured revenue.
Figures describe the average existing operator in Union County (2023 data, 514 establishments) — not a specific unit.
Nobody has walked this street. Visibility, the state of the unit, parking, which side of the road gets the morning sun — all of it decides outcomes and none of it is in this data.
Census business data runs about two years behind. It answers whether this market is structurally healthy, not what opened last month.